Bold Hearts. Brilliant Minds.

Black/African American Recruitment


Building Community and Student Success

UC Riverside’s Black/African American Recruitment (BAAR) program is dedicated to increasing UCR’s Black and African American student populations by building and fostering relationships with community partners and supporting initiatives that support student success and build community at UCR.

BAAR admission counselors attend college fairs and counselor summits; present at middle schools, high schools, and community colleges; and host outreach events with community-based, faith-based, and student-led organizations. They also do special presentations for school and community groups.



  • Conduct admission workshops for Black/African American students and their parents/guardians
  • Outreach through dedicated team of Black student admission counselors
  • Support and develop targeted college readiness programs and events
  • Recruitment events at local and regional K-12 schools
  • Share UCR’s campus culture at college fairs, and community and campus events

Upcoming Events


Umoja campaign graphic
Umoja at UCR

BAAR facilitates Umoja at UCR, an organization that supports currently enrolled and prospective Black transfer students.

Council of African American Parents (CAAP)
Council of African American Parents (CAAP)

UCR hosts CAAP events and supports their mission to enhance the educational opportunities of students through academics, social activities, and cultural awareness.

ASP themed balloons near the Bell Tower
Unity Day at UCR

UCR invites students and their families/friends to this free celebration where we laugh, dance, play, and connect with our Black CommUNITY.