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Bold Hearts. Brilliant Minds.

Black/African American Recruitment


Building UCR's Black Community

UC Riverside’s Black/African American Recruitment (BAAR) program is dedicated to increasing UC Riverside’s African American student population by building and fostering relationships with African American community partners and supporting initiatives that support Black student success and build community at UCR.

BAAR team members attend college fairs and counselor summits; present at middle schools, high schools, and community colleges; and host outreach events with community-based, faith-based, and student-led organizations. They also do special presentations for school and community groups.



  • Conduct admissions workshops for Black/African American students and their families
  • Outreach through dedicated team of Black student admissions counselors
  • Support and develop targeted college readiness programs and events
  • Recruitment events at local and regional K-12 schools
  • Share UCR’s campus culture at college fairs and
Work With Us

If your community group would like to partner with the Black/African American Recruitment team, please contact Community Engagement and Outreach counselors, or email rcommunity@ucr.edu.

If your school group would like to schedule a presentation, please complete this form.


25x25 Project campaign graphic
25x25 Project

UCR hosts the 25x25 Project, a two-week in-person workshop series for young Black women in grades 9-12.

African American Academic Bowl campaign graphic
African American Academic Bowl

UCR hosts this team competition for Black high school students which fosters a deep understanding of Black history through a day of fun and great prizes.

Umoja campaign graphic
Umoja at UCR

BAAR facilitates Umoja at UCR, an organization that supports currently enrolled and prospective Black transfer students.

Council of African American Parents (CAAP)
Council of African American Parents (CAAP)

UCR hosts CAAP events and supports their mission to enhance the educational opportunities of students through academics, social activities and cultural awareness.

ASP themed balloons near the Bell Tower
Unity Day at UCR

UCR invites students and their families/friends to this free celebration where we laugh, dance, play, and connect with our Black CommUNITY

Blue, Gold & Black Podcast
Blue, Gold & Black Podcast

Produced by the BAAR team, UCR’s Blue, Gold & BLACK podcast brings students, campus leaders, and community partners together to explore the intersection of being Black and a UCR Highlander.